Genesis Growth Equity Fund I (GGEF I), a private equity fund specializing in investments into small and medium-sized companies with high growth potential in the CEE, has successfully completed an acquisition of a majority stake in Carussel. Co-investors in this transaction are the company’s founder, Mr. Mario Della Donna, and its current CEO, Mr. András Müller.
Carussel is a Hungarian company supporting car dealerships, distributors, and manufacturers in digitalization of their processes. It focuses on the development and operation of modular dealership management systems for car dealerships across Europe and globally. Furthermore, Carussel offers online marketing services that enable clients to maximize performance in traffic acquisition and lead generation.
Marek Hoščálek, the partner of Genesis Growth, remarked: “We were truly impressed by András, Mario, and their management team’s capability to establish Carussel as a trusted partner for major automotive players and successfully extend the company’s product offering internationally. We perceive that automotive industry and car dealerships are generally underdeveloped from an IT perspective and Carussel, with its expertise, is well-positioned to capitalize on the ongoing digital transformation within the sector.”
CEO of Carussel, András Müller, commented: “The automotive industry is going through a period of great turbulence and transformation. Digitalization is playing an increasingly important role in this transformation, and this opens up great business opportunities for Carussel. From the very first moment of the negotiations, we felt that Genesis Growth would be a great partner and could help us tremendously to capitalize on these business opportunities. Together, we can make big steps towards helping Carussel grow even faster and further strengthen its business position in the automotive industry.”
Jiří Beneš, the managing partner of Genesis Growth, added: “We are delighted to announce the latest investment completed by GGEF I, the fund targeting investments into companies with strong growth potential and ambitious management teams seeking funding and support to expand internationally, invest in new innovations, and develop their businesses further. We look forward to collaborating with Carussel’s team, who have been instrumental in driving the company’s successful development to this point.”