Genesis Capital invests in PFX

Based in Prague, PFX is a trusted and innovative provider of creative solutions for various media platforms. With an international team of 160 experienced professionals and four modern offices, PFX is one of the leading companies offering visual effects, animation, advertising campaigns and post-production services. Genesis Private Equity Fund IV, the private equity fund of Genesis Capital, has partnered with the founders to acquire a significant stake in the company. Both parties are committed to pushing the boundaries of creativity and innovation in the dynamic world of media and entertainment, and to developing new opportunities for clients seeking quality creative solutions. The common goal is to create a leading player in Central and Eastern Europe via a combination of organic and M&A growth.

“The investment in PFX is the culmination of our efforts to date to find the ideal platform for GPEF IV to enter this dynamic industry. PFX has demonstrated its exceptional quality and sustainable organic growth in recent years. In addition, we have found highly experienced and passionate growth partners in the founders of the company who fit perfectly with Genesis Capital’s investment strategy. Together, we have agreed to accelerate the company’s growth through a capital injection that will support its continued growth both organically and through strategic acquisitions. The global and European scene is extremely active in this sector, and we are proud to be able to actively participate in this development,” comments Martin Viliš, Partner at Genesis Capital Equity.

Jiří Mika, CEO of PFX, said, “The partnership with GPEF IV represents a significant milestone in our journey. It will allow us to expand our production capacity, invest in cutting-edge technology and continue to deliver exceptional creative services to our clients. We look forward to the exciting opportunities that lie ahead.”

“We are excited to partner with PFX and combine the background of a strong financial group and our expertise with their creative capabilities. Together, we aim to accelerate growth and innovation in the media and entertainment industry in Central and Eastern Europe and deliver unrivalled creative solutions to clients. This investment underscores our commitment to support companies with high growth potential and to create value for our investors,” added Jiří Kolísko, Senior Investment Manager at Genesis Capital Equity.